Westco’s first ever apprentice has landed a role in Westminster City Council’s ground breaking communications team. Sam Walker, 26, spent 15 months with Westco working on the future of public service communications. He was responsible for setting up an inbound marketing programme for the agency, helped arrange the Westco Commission and ran internal communications.
The apprentice...you're hired!
Friday, January 27th 2017
Westco Managing Director Ian Farrow said: “When you come to Westco as an apprentice you don’t get stuck doing the photocopying. We are a small, energetic and ambitious agency and an apprentice has to step into a frenetic environment and deliver important projects for us. Sam did this and has now landed a great role at Westminster City Council which he thoroughly deserves. We are now in the market for the next Sam.”
Sam commented: “I appreciated the opportunity to work with Westco, the Chartered Institute of Marketing ‘Agency of the Year’ 2016, and gain a unique understanding of agency and local government PR, with excellent support from my employer and the Public Relations and Communications Association (PRCA). I’m now excited to start the next chapter of my career at Westminster City Council.”
It’s a big year for apprenticeships with a new levy – a government tax of 0.5% for every UK employer with a pay-bill of over £3million – due to be introduced in April 2017. Employers across the country are encouraged to either introduce apprenticeships or develop their existing apprenticeship programmes.
Westco is part of an increasing number of employers who recognise the added value that apprentices bring to their business and enabling apprenticeship achievers to reach their career goals by helping them to find a full-time role within their network of partners and clients.
Sam was supported through his apprenticeship programme by a dedicated PRCA mentor and worked on significant projects, including helping to deliver a comprehensive digital strategy. Over the course of 15 months, Sam worked towards and successfully achieved a Higher Level Apprenticeship in Public Relations, accredited by the Federation for Industry Sector Skills and Standards.