As part of our contract with Richmond Council, based in Twickenham, we have a vacancy for a creative PR professional. We are looking for someone who is enthusiastic about digital media to join the small but busy team, managing dynamic results-driven campaigns.
Location: Twickenham, London
Fixed term contract (minimum of 9 months)
£27 - £30k (depending on experience)
- Design and deliver an innovative PR strategy for Richmond Council – targeting community / local / regional / national and specialist media outlets.
- To create a ‘Digital Media Office,’ working alongside the Digital Marketing Officer to deliver effective, digital communications via social media and a new council e-newsletter
Key duties and responsibilities
- To deliver an effective strategic, proactive media and public relations service for Richmond Council. Not only should you understand print media, but you need to show an understanding of what makes a compelling TV package, and how councillors and officers can use TV and radio to the council’s advantage.
- To maintain a forward plan of council news and community stories.To deal with reactive enquiries from print, broadcast and online media and ensure that the council’s position is credible and effectively communicated.
- To research and write proactive press releases/briefing notes and fact sheets on council services and initiatives.
- To arrange and attend photo/video opportunities and create associated social media content.
- To build and maintain close links with national, regional, trade and local media and develop PR contacts within specialist area of activity.
- To provide advice and support to officers and elected Members.To write copy for a range of council publications and digital channels, such as online community news web pages and the new council e-newsletter.
- To undertake other duties as directed in line with the overall communications objectives of the council.
Additional responsibilities and activities
- Providing an out of hour’s service in the evenings and at weekends on a rota basis. News can break at any hour and Richmond can be big news – you should be as comfortable dealing with an unexpected call from a national newspaper on Friday evening as dealing with weeklies on a Monday.
- Provision of an emergency media / social media service.Contributing to the evaluation of the effectiveness of media work through the media monitor and creating a morning media summary.
- Considering the media implications of national policy and committee decisions and advising accordingly.
Work across the team
- Contribute to the work of the team by undertaking team-wide activity e.g. by writing articles for council publications and company blog.
- Attending and participating in team training seminars.Attending daily morning meetings and weekly full team and section meetings.
- Provide cover for colleagues as directed by the Head of Communications.
- To undertake work to agreed standards and targets as set out in team annual work plan.
- The post holder reports to the Communications Manager who will allocate their work and set deadlines and priorities which they will be expected to meet autonomously.
- The post holder holds no direct budgetary responsibilities, but is expected to have regard for delivering value for money at all times.
Education & Experience
- Educated to degree level or equivalent.Related professional qualification desirable e.g. NCTJ or other PR / journalism or marketing degree.
- Experience of working in a communications role would be beneficial but not essential.A solid understanding of how media works.
- Experience of using social media – specifically Facebook, Twitter, YouTube, Instagram & Pinterest.
- Experience of working with minimum supervision and project management.
- Local authority experience is not essential but an understanding of current affairs and interest in London government issues is desired for an ability to see how external issues affect our campaigns and to enable appropriate response.
- Excellent writing skills.
- Computer literacy.
- Good project management skills to drive projects forward, keep accurate records and project plans up to date.
- Good negotiator, can persuade and liaise at a high level within the organisation, and with external bodies.
- Displays sensitivity, tact and diplomacy in all situations.Imagination and flair to think laterally about campaigns and the use of communications tools displaying flexibility in responding to rapidly changing circumstances.
- Flexibility: can evaluate situations quickly, foresee problems and select effective solutions.
- Think quickly, analytically, logically and proactively.
- Demonstrate an understanding of the communication needs of different audiences and how this can be expressed in a written or web based publication.
- Ensures all publicity is accurate before printing, grammar, spelling, visuals, layout and sense. Checking, double-checking and triple checking all printed material.
- Skills (desired)
- Skills in video production and editing.